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Q. Soft pornography and political resistance - is this a possible scenario?


A. Well, yes! The  Pornochanchada style of cinema in Brazil, under the military dictatorship of the late 1960's, '70's and early 80's, and reflected today in contemporary Brazilian television.

Pornochanchada is the name given to a genre of sex comedy films produced in Brazil that was popular from the late 1960s following the popularity of commedia sexy all'italiana cinema. Pornochanchadas were massively produced in the downtown quarter of São Paulo that was nicknamed "Boca do Lixo" ("Garbage Mouth"). Its name combined pornô (porn) and chanchada (light comedy), a combination of comedy and erotica.
The genre was usually seen as a part of low-budget films produced there, collectively known as Mouth of Garbage Cinema. Later, there were productions in Rio de Janeiro as well, creating the subgenre pornochanchada carioca, which was to find its star in Alba Valeria during the early 1980s.  

By the 1980s, with the wide availability of hardcore pornography through clandestine video cassettes, the genre suffered a considerable decline.
From the banal to the Indispensable: Pornochanchada and Cinema Novo during the Brazilian Dictatorship (1964-1985).
The Abstract of this paper, accessible on Research Gate, by Emma Camarero, Universidad Loyola Andalucía, published in January 2017, summarises the subject as follows:
Abstract
The period of the dictatorship in Brazil was marked by the convergence of two cinematic movements: on the one hand, the erotic films produced in the Boca do Lixo neighbourhood in Sâo Paulo, which gave rise to the pornochanchada; and on the other, Cinema Novo, which turned Brazilian cinema into an international intellectual phenomenon. An analysis of Brazilian cinema during the dictatorship from a historical perspective reveals that both these movements brought about a revolution of ideology and of form that neither the censors nor their tools of repression could restrain. However, the importance of erotic cinema in the creation of a collective consciousness that rejected the regime has been underestimated in comparison with Cinema Novo. Concealed behind the eroticism of these productions there was also a struggle based on the affirmation of sexuality as a path towards freedom that often succeeded in outwitting the censors, constituting a cinematic process that is indispensable today for the construction of the memory of those years.
The paper begins with this heading:
EROTICISM VERSUS SOCIAL PROTEST: THE TWO FACES OF BRAZILIAN CINEMA UNDER THE DICTATORSHIP
and then introduces a recent television series Magnifica 70 to underline the significance of
pornochanchada as a socio-political cultural phenomenon.
Magnífica 70 (Cláudio Torres, Conpiraçao Filmes and HBO: 2015-) is the name given to the television series that has become Brazil’s latest on-screen phenomenon. The series offers a portrayal of Brazil’s film industry in the early 1970s, the so-called “Years of Lead” of the dictatorship that held power from the coup of 1964 until the election of Tancredo Neves as president in 1985. This production, with its meticulously crafted aesthetic, large doses of black humour and a contemporary filming style, is one of the more successful products currently being offered by the HBO Latino network. Over the course of three episodes, Magnífica 70 uses the world of 1970s Sâo Paulo’s Boca do Lixo neighbourhood, the cradle of Brazil’s erotic cinema movement, which was one of the most commercially popular film genres in the country during the dictatorship. 

Concealed beneath this supposedly frivolous reality is a script with constant references to repression, freedom and censorship. The program’s protagonist is a stereo-type of the Brazilian of the era; a man full of contradictions, married to the daughter of a general close to the regime, working at the Federal Censorship Office and obsessed with one of those actresses whose voluptuous physiques made them a perfect candidate for stardom in the sub-genre which in Brazil was graphically referred to as pornochanchada. Using the backdrop of a country superficially dedicated to commercial cinema, this production shows a whole social reality marked by state control of all creation, including the film industry. Magnífica 70 is an entertaining product that is at the same time a merciless social critique of the regime in power at the time, but with a focus on the recreation of a world of unscrupulous producers with absolutely artistic (or, in theory, political) pretensions. The technical execution of the series is impeccable, and although the odd stereotype appears in the plot and character development, such defects are barely noticeable because of the fast-paced storyline and the constant succession of conflicts that arise.
 

Such meticulously crafted productions as this one are confirmation that Brazilian filmmaking is more relevant today than ever before. Reflecting the same fascination with Brazilian film production under the dictatorship, in 2011 the Museo Reina Sofía in Madrid presented “Cuando Brasil devoró el cine (1960-1970)” [“When Brazil Devoured the Cinema (1960-1970)”], a review of the intense, revolutionary activity that took place in the Brazilian film world during the harshest years of the dictatorship, in the late 1960s and early 1970s, and that tells us a lot about the interest that Brazilian cinema has aroused beyond its borders. These are films by directors as important as Hélio Oiticica, Neville d’Almeida, Raymundo Amado, Glauber Rocha, Eduardo Coutinho, and Rogerio Sganzerla, to name a few. They are audiovisual documents that are indispensable for understanding the cultural production related to the events in Brazil in the 1960s and 1970s, and they portray the other side of the rebellion against censorship in the country that was also represented, in its own way,
by the purely erotic films of the pornochanchada and Boca do Lixo.
 

Today Brazil is experiencing a political moment that has little to do with the Years of Lead, when the most creative generation of Brazilian filmmakers of the twentieth century had to wrangle with the State and navigate the censorship
restrictions to ensure their projects saw the light of day. However, the underlying social reality of many of the films made under the dictatorship has not changed all that much, including that persistent eroticism that appears to be an inherent feature of Brazilian society.


At the time of their production the pornochanchadas were regarded with a degree of prejudice by the Brazilian intellectual community, and they dismissed them as depoliticizing, in relation to the actions of the dictatorial government and its repressive regime. However, in the midst of nudity and sarcastic humour, brutality and the picaresque, the pornochanchadas, clothed in the guise of naivete, were similarly dismissed by the censors, making it possible for some productions to subtly insert criticism of the entire edifice of cultural production, in this case, a dictatorial government.

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